A brand experience concept combining colors, typography, messaging and content templates to create a consistent presence across the website and digital campaigns.
Visual identity and messaging together
Color, typography and imagery are considered alongside what the brand says and how it says it. The aim is not to repeat the same design everywhere, but to make the brand recognizable across different channels.
- Color and typography principles for digital use
- A messaging approach for headlines, descriptions and calls to action
- Templates adaptable to website and campaign content
- A concise usage guide to support consistency
A system that supports content production
Defining templates for frequently used content types can reduce repeated design decisions. The tools, users and target channels for those templates are agreed at the beginning of the project.
For a new brand or an existing one?
The concept can adapt an existing identity to digital channels or establish the first website and campaign language for a new brand. Logo design, broader brand strategy and ongoing content production are scoped separately.
Questions about the scope
Does this include logo design?
The focus is digital brand experience and content systems. Logo design or identity redesign can be scoped separately if needed.
Can our team use the templates?
Templates can be planned around the team’s tools and production skills. Delivery formats and usage guidance are agreed together.
What do you need to build?
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